TikTok Ads that feel native to the feed
Reach new audiences with short-form video campaigns built for how people use TikTok. We handle strategy, creative direction, targeting and tracking.
Discovery-driven advertising for modern brands
TikTok is where many people discover new products, brands and trends. Ads that work on TikTok look and sound like TikTok: quick hooks, real people and clear calls to action.
Royana helps you choose the right campaign objective, brief creators or your team on content that fits the platform, and set up the TikTok Pixel and events so you can measure results.
TikTok ad formats we work with
We choose formats and objectives based on your goal, from reach and video views to traffic, leads and sales.
In-Feed Ads
Full-screen video ads in the For You feed between organic videos.
Spark Ads
Boost organic posts from your account or approved creators with authentic content.
Catalog & shopping ads
Promote products from your catalog with video and product cards.
Lead generation
Collect enquiries with instant forms without people leaving TikTok.
Traffic & conversions
Drive website visits and actions, measured with the TikTok Pixel and Events API.
Retargeting
Reach people who watched your videos or engaged with your profile.
What our TikTok Ads service covers
Everything you need to launch and grow on TikTok with clear measurement.
TikTok Ads Management Packages
Choose a TikTok Ads management package that matches your goals, creative needs and level of support.
A simple way for small brands to start reaching new audiences with short-form video on TikTok.
Get started →- TikTok Ads account setup or review
- TikTok Pixel and basic events setup
- Audience targeting strategy
- Setup and management of 1 campaign
- Up to 3 ad groups
- Creative recommendations for your videos
- Monthly performance report
- Email support
A more complete solution for growing brands that want structured creative testing and better results.
Get started →- TikTok Ads account and campaign audit
- TikTok Pixel and Events API review
- Setup and management of up to 3 campaigns
- Up to 10 ad groups
- In-Feed and Spark Ads management
- Creative briefs: hooks, scripts and shot lists
- A/B testing of creatives and audiences
- Custom and lookalike audiences
- Bidding and budget optimization
- Biweekly performance reviews
- Monthly performance report
- Email support
A tailored TikTok advertising program for brands that need full-funnel campaigns and ongoing strategic support.
Get started →- Comprehensive TikTok Ads account audit
- Full-funnel TikTok advertising strategy
- Multi-campaign planning and management
- In-Feed, Spark Ads and catalog ads management
- Advanced audience and retargeting setup
- Ongoing creative testing roadmap
- Creator content briefs and guidance
- Conversion tracking and measurement review
- Landing page recommendations
- Competitor and trend analysis
- Detailed performance reporting
- Dedicated campaign support
- Monthly strategy consultation
Prices are monthly management fees in USD. Advertising spend is paid directly to the platform and is not included. Results are not guaranteed. See our Terms and Conditions and Refund Policy.
How we run your TikTok campaigns
A clear process so you always know what is happening in your campaigns.
Discover
We learn about your brand, audience and goals and review any existing TikTok activity.
Brief & set up
We prepare creative briefs, set up tracking and build campaigns.
Test & optimize
We test hooks, formats and audiences and move budget to what works.
Report & refresh
Regular reporting plus a plan to refresh creative before it gets stale.
Creative that respects TikTok's rules.
TikTok advertising policies
Ads and landing pages follow TikTok's advertising policies, including rules on prohibited products, misleading claims and age restrictions.
Honest claims only
We avoid exaggerated or unverifiable claims in videos and captions.
No guaranteed virality
No one can guarantee a video will go viral. We focus on testing and learning.
TikTok Ads questions
Have a question that isn't listed here? Email our team and we'll get back to you.
support@royana.infoDo I need to create TikTok videos myself?
Not necessarily. We provide creative briefs and can work with your team, existing content or creators.
What budget do I need for TikTok Ads?
TikTok has minimum budgets per campaign and ad group. We recommend a starting budget during the consultation.
Is TikTok right for my business?
It works well for many consumer brands, stores and apps. We will tell you honestly if another channel is a better fit.
What are Spark Ads?
Spark Ads promote existing organic TikTok posts, from your account or a creator's with permission, keeping engagement on the original post.
Let's plan your TikTok Ads campaigns
Tell us about your brand, audience and goals. We'll suggest a creative and campaign approach that fits the For You feed.
Google Ads, YouTube, TikTok, Facebook, Instagram and other platform names are trademarks of their respective owners. Royana is an independent advertising agency and is not affiliated with, endorsed by or sponsored by these companies.