App Ads that bring quality users, not just installs
Grow your iOS and Android app with campaigns across Google, TikTok and Meta. We focus on installs that lead to meaningful in-app actions and measure them properly.
Grow your app with the right users
Downloads are only the first step. The real value of an app comes from people who register, subscribe, purchase or keep coming back.
Royana plans app campaigns around those in-app actions, connects your analytics or mobile measurement partner and optimizes across the networks most likely to reach your ideal users.
App campaigns we manage
We combine networks and objectives based on your app category, audience and goals.
Google App campaigns
Promote your app across Search, Google Play, YouTube, Discover and Display.
TikTok app campaigns
Reach mobile-first audiences with full-screen video ads that drive installs.
Meta app ads
App install and engagement ads across Facebook, Instagram and Audience Network.
In-app action optimization
Optimize for registrations, purchases or other events, not just installs.
Re-engagement
Bring existing users back to complete actions or try new features.
Store listing support
Recommendations for listings, screenshots and creatives to improve conversion.
What our App Ads service covers
A complete service for launching and scaling app campaigns.
App Ads Management Packages
Choose an app advertising package that matches your growth goals, networks and measurement setup.
A practical starting point for new apps looking to reach their first users on Google.
Get started →- App store listing review
- Firebase or basic in-app event check
- Setup and management of 1 Google App campaign
- Install-focused campaign optimization
- Creative asset recommendations
- Basic audience and location targeting
- Monthly performance report
- Email support
A more comprehensive solution for growing apps that want quality installs and in-app actions.
Get started →- App campaign and account audit
- In-app event tracking review (Firebase or MMP)
- Setup and management of up to 3 app campaigns
- Google App campaigns plus TikTok or Meta app ads
- Optimization for in-app actions
- Creative testing for app ads
- Store listing recommendations
- Bidding and budget optimization
- Biweekly performance reviews
- Monthly performance report
- Email support
A tailored app growth program for apps requiring multi-network campaigns and ongoing strategic support.
Get started →- Comprehensive app marketing audit
- Customized multi-network app growth strategy
- Google, TikTok and Meta app campaign management
- Install and in-app action optimization
- Re-engagement campaign setup
- Advanced MMP and event measurement review
- Ongoing creative testing roadmap
- Store listing and conversion recommendations
- Budget allocation across networks
- Competitor and category analysis
- Detailed performance reporting
- Dedicated campaign support
- Monthly strategy consultation
Prices are monthly management fees in USD. Advertising spend is paid directly to the advertising networks and is not included. Results are not guaranteed. See our Terms and Conditions and Refund Policy.
How we run your app campaigns
A clear process so you always know what is happening in your campaigns.
Discover
We learn about your app, users, monetization and current marketing.
Measure
We connect tracking and define the in-app events that matter most.
Launch & optimize
We launch on suitable networks and optimize toward quality users.
Report & scale
We report on results and scale what works across networks.
App marketing with integrity.
Network & store policies
Ads follow Google, TikTok and Meta policies, and app promotion respects Google Play and App Store guidelines.
No incentivized or fake installs
We do not use bots, fake installs or incentivized download schemes.
Realistic expectations
We never guarantee install volumes, rankings or revenue.
App Ads questions
Have a question that isn't listed here? Email our team and we'll get back to you.
support@royana.infoWhich platforms can promote my app?
We run app campaigns on Google (including Google Play, Search and YouTube), TikTok and Meta.
Do I need an MMP?
Not always. Firebase can be enough for many apps on Google. An MMP helps when advertising across several networks.
Can you promote both iOS and Android apps?
Yes. We set up campaigns for both, taking into account iOS privacy requirements and measurement differences.
How do you measure user quality?
We track in-app events such as registrations, purchases or subscriptions and optimize toward the actions that matter.
Let's plan your App Ads campaigns
Tell us about your app, platforms and the in-app actions that matter. We'll recommend channels, tracking and a realistic starting budget.
Google Ads, YouTube, TikTok, Facebook, Instagram and other platform names are trademarks of their respective owners. Royana is an independent advertising agency and is not affiliated with, endorsed by or sponsored by these companies.