Facebook Ads that turn scrolling into interest
Reach the right people across Facebook and Instagram with targeted campaigns for leads, traffic and sales. We manage audiences, creative and tracking from one plan.
Reach people based on who they are and what they care about
Facebook and Instagram help businesses reach specific audiences with image, video and carousel ads in feeds, Stories and Reels.
Royana builds campaigns around a clear objective, selects the right audiences, prepares creative for each placement and sets up the Meta Pixel and Conversions API so results can be measured accurately.
Facebook & Instagram campaigns we manage
We match each campaign objective to what you want people to do.
Lead campaigns
Collect enquiries with Instant Forms or your website contact form.
Sales campaigns
Drive purchases with Advantage+ shopping and catalog ads.
Traffic campaigns
Bring relevant visitors to your website, landing pages or store.
Awareness campaigns
Introduce your brand to new people in your area or market.
Reels & Stories ads
Vertical video and image ads for full-screen placements.
Retargeting
Re-engage website visitors, video viewers and page followers.
What our Facebook Ads service covers
A complete service for planning, running and improving campaigns on Meta platforms.
Facebook Ads Management Packages
Choose a Facebook and Instagram Ads management package that fits your goals, audience and budget.
A practical starting point for small businesses looking to reach local or niche audiences on Facebook and Instagram.
Get started →- Business Manager and ad account review
- Meta Pixel setup or review
- Audience targeting strategy
- Setup and management of 1 campaign
- Up to 3 ad sets
- Ad copy and creative recommendations
- Monthly performance report
- Email support
A more comprehensive solution for growing businesses that want to generate more leads and sales on Meta platforms.
Get started →- Meta Ads account and campaign audit
- Meta Pixel and Conversions API review
- Setup and management of up to 3 campaigns
- Up to 10 ad sets
- Lead, traffic and sales campaign management
- Custom and lookalike audiences
- Creative and audience A/B testing
- Retargeting campaign setup
- Bidding and budget optimization
- Biweekly performance reviews
- Monthly performance report
- Email support
A tailored Meta advertising program for businesses requiring full-funnel campaigns, advanced audiences and ongoing support.
Get started →- Comprehensive Meta Ads account audit
- Customized full-funnel advertising strategy
- Multi-campaign planning and management
- Advantage+ and catalog sales campaigns
- Advanced audience and retargeting analysis
- Ongoing creative testing and optimization
- Feed, Stories and Reels placement strategy
- Conversion tracking and measurement review
- Landing page recommendations
- Competitor analysis
- Detailed performance reporting
- Dedicated campaign support
- Monthly strategy consultation
Prices are monthly management fees in USD. Advertising spend is paid directly to the platform and is not included. Results are not guaranteed. See our Terms and Conditions and Refund Policy.
How we manage your Facebook Ads
A clear process so you always know what is happening in your campaigns.
Discover
We learn about your customers, offers and goals and review your Meta setup.
Set up
We configure tracking, audiences and campaigns based on the agreed plan.
Launch & optimize
We monitor performance, test creative and adjust budgets and audiences.
Report
You receive regular reports with results and recommendations.
Meta campaigns that follow the rules.
Meta Advertising Standards
Ads follow Meta's Advertising Standards, including rules on personal attributes, misleading claims and restricted content.
Special ad categories
Where required, such as housing, employment, credit or social issues, we use the correct special ad category.
No guaranteed results
We never promise specific leads, sales or returns. We commit to careful management and transparent reporting.
Facebook Ads questions
Have a question that isn't listed here? Email our team and we'll get back to you.
support@royana.infoDo Facebook Ads also run on Instagram?
Yes. Campaigns in Meta Ads Manager can run on Facebook, Instagram, Messenger and the Audience Network.
How much should I spend on Facebook Ads?
It depends on audience size, goals and competition. We recommend a starting budget after the consultation.
Do I need a Facebook Page?
Yes, ads run on behalf of a Facebook Page. We can help set up your Page, ad account and Business Manager.
What is the Conversions API?
It sends conversion events from your server to Meta alongside the Pixel, which helps improve measurement accuracy.
Let's plan your Facebook Ads campaigns
Tell us about your offer, audience and goals. We'll suggest the right mix of lead, traffic and sales campaigns across Facebook and Instagram.
Google Ads, YouTube, TikTok, Facebook, Instagram and other platform names are trademarks of their respective owners. Royana is an independent advertising agency and is not affiliated with, endorsed by or sponsored by these companies.