YouTube Ads that build awareness and action
Tell your brand story on the world's largest video platform. Royana plans and manages YouTube campaigns that reach the right viewers and connect to measurable goals.
Video that reaches people at every stage
YouTube ads run through Google Ads, so you can reach viewers based on their interests, life events, the content they watch and what they have searched for on Google.
We help you choose formats for your goal, from short bumper ads that build awareness to skippable in-stream ads that drive website visits and conversions, and make sure results are tracked properly.
YouTube ad formats we manage
Different formats suit different goals. We combine them into one clear plan.
Skippable in-stream
Ads before, during or after videos that can be skipped after 5 seconds.
Bumper ads
Six-second non-skippable ads that build reach and reinforce your message.
YouTube Shorts ads
Vertical video ads between Shorts to reach mobile-first viewers.
In-feed video ads
Ads in YouTube search results and the home feed that invite people to watch.
Demand Gen
Video and image ads across YouTube, Discover and Gmail to drive action.
Video remarketing
Reach people who watched your videos or visited your channel.
What our YouTube Ads service covers
Strategy, setup and optimization for video campaigns on YouTube.
YouTube Ads Management Packages
Choose a YouTube Ads management package based on your video goals, audience reach and reporting needs.
A practical starting point for businesses that want to reach new viewers with video ads on YouTube.
Get started →- YouTube channel and Google Ads linking
- Audience targeting strategy
- Setup and management of 1 video campaign
- Up to 3 ad groups
- Video ad format recommendations
- Basic placement and content exclusions
- Monthly performance report
- Email support
A more comprehensive solution for growing brands that want to improve video reach, engagement and conversions.
Get started →- YouTube Ads account and campaign audit
- Setup and management of up to 3 video campaigns
- Up to 10 ad groups
- Skippable in-stream, bumper and Shorts ads
- Custom segments and remarketing audiences
- Video creative recommendations
- Conversion tracking review (Google Tag & GA4)
- Bidding and budget optimization
- Brand safety and placement controls
- Biweekly performance reviews
- Monthly performance report
- Email support
A tailored YouTube advertising program for brands needing broader video campaigns and ongoing strategic support.
Get started →- Comprehensive YouTube Ads account audit
- Customized full-funnel video strategy
- Multi-campaign planning and management
- In-stream, bumper, Shorts, in-feed and Demand Gen ads
- Advanced audience and remarketing analysis
- Video creative testing and optimization
- Advanced brand safety controls
- Bidding and budget allocation strategy
- Conversion tracking and measurement review
- Landing page recommendations
- Detailed performance reporting
- Dedicated campaign support
- Monthly strategy consultation
Prices are monthly management fees in USD. Advertising spend is paid directly to the platform and is not included. Results are not guaranteed. See our Terms and Conditions and Refund Policy.
How we run your YouTube campaigns
A clear process so you always know what is happening in your campaigns.
Discover
We define your goal, audience and the videos you have or need.
Plan & set up
We choose formats, build audiences and set up tracking.
Launch & optimize
We monitor view rates, engagement and conversions and refine targeting.
Report
Clear reporting with insights about your audience and creative.
Video advertising, done responsibly.
Google Ads & YouTube policies
Videos and landing pages are checked against Google Ads policies before launch.
Brand safety controls
We use content exclusions and placement settings to keep ads alongside suitable content.
No guaranteed views or results
We set realistic expectations and report results honestly.
YouTube Ads questions
Have a question that isn't listed here? Email our team and we'll get back to you.
support@royana.infoDo I need a professional video?
Not always. Clear, well-structured videos filmed simply can work well. We advise on hooks, length and messaging.
How are YouTube ads charged?
Depending on format and bid strategy, you may pay per view, per thousand impressions or per conversion.
Can YouTube ads drive leads and sales?
Yes. With the right format, audience and conversion tracking, YouTube can drive website visits, leads and sales as well as awareness.
Where do YouTube ads appear?
On YouTube videos, Shorts, search results and the home feed, and on Google video partner sites and apps where enabled.
Let's plan your YouTube Ads campaigns
Tell us about your brand, audience and video assets. We'll recommend formats, targeting and a realistic starting budget.
Google Ads, YouTube, TikTok, Facebook, Instagram and other platform names are trademarks of their respective owners. Royana is an independent advertising agency and is not affiliated with, endorsed by or sponsored by these companies.